Dangdang new cartoon image
Phoenix Technology News
news October 27th, Dangdang after replacing the new LOGO and the slogan, Dangdang home also announced a new cartoon image "Dangdang monkey", said in eleven during the double play a "cat dog monkey wars" worthy of the name.
in the double eleven electricity supplier war, dangdang.com officially renamed "Dangdang", and replace LOGO, announced a new slogan "dare dangdang". Dangdang CEO Li Guoqing said that the replacement of LOGO brand new attitude is just the first step in the action, will conduct a comprehensive transformation. Insiders said, Dangdang started the double 11 campaign immediately in the brand promotion, and to Tmall.
it is understood that Dangdang in October 28th to 15 years to carry out the activities of the year, emphasizing this year’s double Dangdang, more than 50 percent off, more than a day of the year, more than 11, more than a year".
for the choice in this time Dangdang changed the subject, Dangdang brand responsible person had said to the media, 2014 Dangdang is an important turning point, the proportion of non book business has more than 60% enterprises, is a comprehensive transformation of fashion electricity supplier, so we need a new image to interpret the connotation of the brand.
Dangdang second quarter net revenues of 1 billion 960 million 800 thousand yuan, of which three party trading platform and other clothing, daily 1 billion 430 million yuan, the total revenue accounted for more than 70%, and the year-on-year growth rate of 82%, total revenue over the year-on-year growth rate of 31%. Thanks to the expansion of non book category, the second quarter net profit of $28 million 800 thousand, more than 2 million times in the first quarter earnings of more than 14.